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Director, Medicare Marketing Operations

This job posting is no longer active.

Location: Mendota Heights, MN
Job Family: Marketing
Req #: PS41128-2506
Date Posted: Dec 22, 2020


SHIFT: Day Job

SCHEDULE: Full-time

We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

In our Medicare marketing organization, we are aligning around consumers.  From when they first consider a Medicare product to joining Anthem, we want to create better connections that build confidence in their benefits and help them achieve better health.  To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness. 

If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Director, Medicare Marketing Operations
This individual will be responsible for facilitating cross-functional marketing automation technologies and driving standardization and efficiency in marketing communications development in support of the phases of the Medicare consumer lifecycle – Acquisition> Onboarding> Engagement> Renewal. The scope of programs can be multi-year, multi-function, and across multiple brands and states.

This is an amazing opportunity for a forward-looking marketer to help lead Medicare marketing automation for a premier healthcare brand, and be responsible for improving the health and well-being of millions of Americans.
Primary duties may include:

  • Overseeing the evaluation, management, improvement, and/or introduction of new vendor technologies including composition, translations, 508-remediation, and ordering platforms. 
  • Managing automation process efficiencies with the Translation Management System (TMS) and vendors.
  • Developing and implementing business process improvement to establish new vendor strategies and achieve optimal savings for the Company.
  • Staying abreast of and utilizes emerging technology to achieve efficiencies and administrative savings. 
  • Leading consultation services associated with producing Marketing collateral, materials, and services.  
  • Partnering with business-unit specific marketing management, member communications, B2B communications, and marketing planning and strategy to implement large-scale projects and process changes, which leverage marketing automation technologies. 
  • Identifying opportunities to improve the distribution of resources across the department with a disciplined project management approach.
  • Assessing and handling large data sets, and identifies and drives areas of standardization and efficiency. 
  • Using data to drive process improvement projects.
  • Builds/implements metrics (volumes, timeliness, satisfaction, results, etc.), and prepares/delivers monthly departmental reports. 
  • Developing and documenting program definition. Ensuring all requirements are met. Creating and managing detailed project plans, budgets & timelines to deliver Medicare's communications to the market. Communicating program status to leadership, and identifying and escalating risks.
  • Communicating automation strategy and roadmap to business partners and coordinating with other functional areas across the business.  
  • Assisting with the development of annual departmental budget and tracks monthly year-to-date budget status, and preparation of departmental statistics. 
  • Developing and implementing metrics to report and monitor progress against goals and implements changes to effect improvement, and/or reacts to a change in the organization or industry. 
  • Leading RFP initiatives (automation, creative, multimedia, etc.). 
  • Supporting the digital strategic vision and roadmap and priorities and ensuring the team and vendors are aligned with vision and strategy.
  • Providing leadership and direction to a team of Medicare document-automation-experts knowledgeable of State regulations and CMS Medicare Communications and Marketing Guidelines (MCMGs): hiring, training, coaching, counseling, and evaluation of direct reports.
  • Identifying and resolving strategic issues that may impair the ability of their direct reports to meet goals. 
  • Understanding product, business, and competitive landscape. Recommending changes and adjustments to processes to increase program effectiveness.
  • Coordinating across Marketing with consumer journey phases to ensure continuity of experience.  Collaborating with department leadership and account management team and project vendors. 
  • Prioritizing/managing Agile Release Train (ART) backlogs.


  • Demonstrated ability in operational/organizational leadership, working across the matrix, and effectively leading a team.
  • Experience delivering effective solutions and delivering business value.
  • Ability to develop strong cross-functional relationships using a collaborative approach.
  • Medicare and/or Medicaid experience.
  • Excellent analytical, negotiation, and presentation abilities.
  • Excellent managerial and change-management leadership skills.
  • Requires a BA/BS degree in a related field; 7-10 years of experience in directing technical marketing projects, implementation processes and teams and data analysis and reporting in health-care and/or federal regulatory environment including 3-5 years of management experience; or any combination of education and experience, which would provide an equivalent background. 
  • MBA preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran.

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