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Marketing Director (Medicare Engagement)

Location: , CT
Job Family: Marketing
Req #: PS44023-Connecticut
Date Posted: Apr 13, 2021


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.  This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

Marketing Director (Medicare Engagement)

Interested in joining a fast-paced, leading-edge marketing team? Ready to perform at the top of your game? If you are a high-performance marketing professional looking to build and drive strategy designed to onboard and retain our Medicare membership, then this could be the right opportunity for you.

Primary duties to include, but are not limited to: 
- Formulates short-and long-term Medicare marketing strategies to onboard and retain membership. 
- Identifies consumer insights to design engagement strategies that create brand advocates.
- Drives data analyses for consumer insights and campaign tracking. 
- Delivers recommendations to executive leaders.
- Leads through influence to drive alignment and action in a highly-matrixed environment.
- Leads enterprise-wide transformations.

Work location: Any Anthem office in Central or Eastern time zones. 


Requires BA/BS degree; 8-10 years’ experience; or any combination of education and experience, which would provide an equivalent background. 

- Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
- Experience leading enterprise-wide transformations preferred.
- Experience in Adobe platform or other CRM tools preferred. 
- Advanced proficiency with Microsoft Excel and Powerpoint a plus. 

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran.  Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

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